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How do you calculate cigarette equivalents?

Cigarette equivalents is our way of helping the former smoker calculate how many equivalents of cigarettes they will get for their money. At the time of writing, these estimates are all guided by the manufacturers of each brand, and these, on the whole are based on one traditional cigarette lasting 10 puffs (aka drags or draws).

If an e-cigarette starter pack says it contains up to the equivalent of 200 traditional cigarettes (or words to that effect), then what it usually means is that you can get an average of 2000 puffs from the kit.