IQOS delivers a satisfying taste and experience tailored to smokers looking to quit by heating real tobacco instead of burning it. Explore the IQOS range below:
IQOS is brought to the market by Philip Morris International: a tobacco company focused on building a smoke-free future. Over 900 PMI employees, including scientists, engineers and technicians, work specifically on smoke-free products like the popular IQOS range.
IQOS is a heat-not-burn product that uses real tobacco. The key difference is that, instead of burning said tobacco as is standard in combustible cigarettes, the IQOS device heats tobacco (up to 350°C, in fact!). IQOS has gone through years of scientific assessments involving thousands of participants to make the product you see here today.
The IQOS uses HEETS - sticks of tobacco designed especially for IQOS devices - which are inserted into the holder. From there, the tobacco stick makes contact with a ceramic-coated blade. Your IQOS device will then begin to heat the blade, depicted by flashing lights - once heated, the light will glow solid. Use your IQOS as you would a cigarette; by inhaling on the filter of your HEETS stick.
Once the experience is finished, remove the used stick and dispose of it. Your IQOS holder can be placed in your portable charger, ensuring it's ready for the next time.
For step-by-step instructions on how to use IQOS with beginner tips on cleaning, HEETS, charging and more, check out our How to Use Your IQOS Guide.
The IQOS range is made up of the IQOS 3 Duo Starter Kit, which contains a mains charger, cleaning equipment, the IQOS holder and the portable charger - this is the best place to start!
IQOS HEETS sticks are available in ten flavours, each of which contains a unique tobacco blend ranging from ice-infused menthol tobacco to rich malt-like blends. We recommend starting with Amber HEETS or Blue HEETS!
Whether you're looking to learn more about IQOS or try it for yourself, The Electric Tobacconist stocks a huge range of IQOS products with exclusive discounts available on the HEETS range. We accept all major payment forms, including PayPal and Amex, and provide fully tracked First Class Royal Mail shipping as standard - orders totalling £20 or more qualify free!