Stoptober, the 28-day stop smoking campaign from Public Health England (PHE), is back from 1st October. Stoptober has driven over 1 million quit attempts to date and is the biggest mass quit attempt in the country. If you can make it to 28 days smokefree, you’re 5 times more likely to stay quit for good. E-cigarettes have been recognised by PHE as a viable means to quit smoking. The Electric Tobacconist is not affiliated with Stoptober or PHE.