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Even people who thought they might never take up vaping are curious. Newspaper headlines in recent weeks have been blaring news of the arrival of what some are calling a “super-cool e-cigarette” and many people are curious to know what it is and what all the fuss is about.
Say hello to Juul, the product of a startup in California whose two founders, former smokers, went about creating what they hoped would be a new generation of e-cigarette. And just like the sleekly designed iPhone, the two men, James Monsees and Adam Bowen, came up with a sophisticated design for a device that they thought might take off. It has, and the three-year old company is now valued at $15 billion.
"When they could find no attractive alternative to cigarettes, James and Adam recognised a groundbreaking opportunity to apply industrial design to the smoking industry, which had not materially evolved in over one hundred years," Juul says. "As smokers, they knew a viable alternative to cigarettes would have to offer a nicotine level found in no other alternative on the market. It would also have to invite its own ritual. The result was Juul."
‘Super-Cool’ Juul Has Arrived in the UK. But What Is a Juul?
![Image for ‘Super-Cool’ Juul Has Arrived in the UK. But What Is a Juul?](https://dqbqjfuhxmmjh.cloudfront.net/image-factory/161c25d94b0e00085f9c957b98de191f8af9b726~456x280:crop/images/products/Y5s1QEFRfjSICxkMrtwPdicrewmDJbeRPPhx6ky5.jpg)
Are you cool enough to Juul? Find out why the sleek vape pen is taking the UK by storm.
![MORGANTOWN, WV - 25 AUGUST 2018: Juul e-cigarette or nicotine vapor dispenser box and JUULpod on white background](https://www.electrictobacconist.co.uk/image-factory/79ca8587131f0d03fd28c0f5e0c0e6965ec2732f~488x700@2x/images/products/58wIVP9N1w1D20vg3UrxvpAHBBtgXMcofhZOTcYH.jpg)