Heated Tobacco

Heated tobacco products work by gently heating real tobacco to create vapour while generating no smoke or ash in the process. Also known as 'heat not burn', these products are popular as a first step away from conventional cigarettes.

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+ 2 packs of TEREA
IQOS Iluma Kit
Heated Tobacco System
Was £69.00 | save £20.00From£49.00
+ 2 packs of TEREA
IQOS Iluma One Kit in five colours
Heated Tobacco System
Was £39.00 | save £10.00From£29.00
3 DUO Refurbished Starter Kit
10 for £40
Green EVO Sticks
PloomGreen EVO Sticks
20 sticks | Crisp menthol tobacco
10 for £40
Green Option EVO Sticks
PloomGreen Option EVO Sticks
20 sticks | Crush-ball menthol tobacco
10 for £40
Tan EVO Sticks
PloomTan EVO Sticks
20 sticks | Tobacco, coffee & caramel undertones
10 for £40
Bronze EVO Sticks
PloomBronze EVO Sticks
20 sticks | Classic Tobacco
Multibuy from £5.40 a pack
HEETS Sienna Caps | 20-sticks
IQOSHEETS Sienna Caps | 20-sticks
20 sticks | Crush-Ball Menthol Tobacco
Multibuy from £5.40 a pack
HEETS Yellow | 20-sticks
IQOSHEETS Yellow | 20-sticks
20 sticks | Zesty Citrus Tobacco
10 for £40
Gold EVO Sticks
PloomGold EVO Sticks
20 sticks | Tobacco, tea & woody undertones
10 for £40
Ruby EVO Sticks
PloomRuby EVO Sticks
20 sticks | Apple & mint tobacco
10 for £40
Amber EVO Sticks
PloomAmber EVO Sticks
20 sticks | Classic Tobacco
10 for £40
Magenta EVO Sticks
PloomMagenta EVO Sticks
20 sticks | Mint, berry & grape tobacco

About Heated Tobacco

Heat-not-burn tobacco is a new way of using tobacco that does not involve burning it. Instead, it uses a device that heats the tobacco to a lower temperature, producing a vapour that contains nicotine and flavour. Unlike cigarettes, heat-not-burn tobacco does not create smoke or ash, which reduces the exposure to harmful chemicals and the environmental impact.

Heat-not-burn tobacco is popular in the UK for several reasons. First, it is seen as a safer alternative to smoking, as it reduces the risk of smoking-related diseases and deaths. According to a study by Public Health England, heat-not-burn tobacco is likely to be less harmful than cigarettes, and could help smokers quit or switch to less harmful products.

Second, it is appealing to smokers who want to enjoy the taste and sensation of tobacco, without the drawbacks of smoking. Heated tobacco products come in different flavours and strengths, and can be used in places where smoking is banned or restricted. Some users also prefer the design and convenience of heat-not-burn devices, which are sleek and easy to use.

Third, it is supported by the UK government and health authorities, who recognise the potential benefits of heat-not-burn tobacco for public health. The UK has a progressive approach to tobacco harm reduction, and allows the sale and promotion of heated tobacco products, unlike some other countries. The UK also provides guidance and information for consumers and health professionals on heat-not-burn tobacco.

Explore our Heated Tobacco range


Our IQOS collection consists of the IQOS Originals Duo, compatible with HEETS tobacco sticks. This device includes a pen and a charging case to store your pen when not in use and refuel it for your next session. The Originals Duo provides two consecutive uses, meaning you can use two HEETS sticks without recharging your pen. Each session lasts around 14 puffs, translating to 6 minutes per stick. The pen has an integrated ceramic blade which penetrates the tobacco stick in order to heat it, which leads to an aerosol being produced. The HEETS sticks contain IQOS' renowned tobacco blends, solely for use with the IQOS Originals Duo, and they are available in 10 different flavours ranging from citrus concoctions to toasty tobacco fusions.

The IQOS Iluma is an upgraded version of the Originals Duo that features new Smartcore technology. If you're not sure what that means, the IQOS Iluma is now bladeless, creating a mess-free experience with little-to-no clean-up! The Iluma uses a charging case, much like the Originals Duo; however, the IQOS Iluma One houses the same features as the Iluma but in an all-in-one format. This means there is no charging case to deal with - simply charge your kit with the cable provided and get started! Both Iluma devices utilise TEREA sticks, an improved version of HEETS. Housing the same authentic flavours, TEREA tobacco sticks now have a built-in metal element that goes hand-in-hand with the Smartcore mechanism on both devices, enabling a clean heated tobacco journey!

A view of an IQOS ILUMA One and IQOS ILUMA from above, in front of a blue background


The Ploom X Advanced device features an ergonomic, pebble-shaped design that boosts its portability factor and an intuitive mechanism keeps you in the loop- you'll know when your session is about to end or when your kit needs recharging. The Ploom X Advanced utilises HeatFlow technology to achieve the highest possible temperature without leading to burning. EVO tobacco sticks are the compatible product for this device, and they are available in 12 flavours that range from crisp menthol to fruity tobacco blends. Some of these flavours are from the 'Option' range, meaning they have a crush-ball mechanism that allows you to manually release the infusion into the stick.

A Ploom X device along with floating boxes of EVO sticks in front of a peach and pink coloured background

Who Are Heated Tobacco Products For?

This product isn't marketed to a set group of people and is available for any adult who already smokes and vapes! Heated tobacco mainly appeals to those who are quitting cigarettes and want to use something that tastes and feels as similar to traditional smoking as possible. At The Electric Tobacconist, we offer many exclusive multi-buys, such as our 10 packs of HEETS sticks for £55 deal, so you can experiment with heat-not-burn products without breaking the bank.

Two packs of EVO sticks and a pack of IQOS TEREA, floating in front of an orange/pink/purple background

Why shop Heated Tobacco products at The Electric Tobacconist?

When you choose The Electric Tobacconist for your heated tobacco products, you're selecting a trusted and experienced retailer. Established in 2013 as one of the first online vape shops, we've been at the forefront of the industry ever since. Our impressive 98% recommendation rating on reviews.io reflects our dedication to customer satisfaction. As registered members of UKVIA, we prioritise industry standards, ensuring top-notch product quality and safety for the user. With over two million successfully shipped orders, we've built a reliable reputation. Count on The Electric Tobacconist for premium heated tobacco products backed by a legacy of expertise and customer satisfaction.

Featured Reviews from ET Customers


I have moved on to this from the IQOS original.The ILUMA ONE is so muchmore efficientin so many waysThe battery life is much longer -No more worries when out and about.The biggest thing for me is NO MORE CLEANING. Just remove the used TEREA Stick, then it's ready for the next use.

Kate M

9th Dec 2023

Ploom X Advanced Starter Kit

ploom is very very good, I've tried to stop smoking for years, I've spent much money on different vapes but none taste like a real cigarette, but this is totally differentit tastes like a cig it smokes like a cig brillant

Mandy B

17th Feb 2023

IQOS 3 DUO Refurbished Starter Kit

Really surprised since I’ve got the IQOS I don’t feel the need for normal tabaco like before and smoking less. It is really good, love the tabaco flavour and no ash, no smoke. Really good quality, no cough, no aftertaste.

Edit K

5th Nov 2023

IQOS 3 DUO Refurbished Starter Kit

Purchased for wife, she's over the moon with it, easy to use and more importantly, nil cigarettes since it arrived a week ago.

David H

30th Aug 2023

Frequently Asked Questions

Is heated tobacco safer than cigarettes?

While we don't recommend the use of heated tobacco products by anyone who doesn't already smoke or vape, studies have shown that heat-not-burn is 95% less harmful than smoking cigarettes. This is because heated tobacco products are known to heat tobacco at significantly lower temperatures, which eliminates the damaging chemicals and health implications caused by combustion (burning).

Does heated tobacco smell?

Heat-not-burn products produce a very subtle tobacco smell; however, it's nowhere near as strong as the smell of traditional cigarettes. This is because heated tobacco generates an aerosol that is the by-product of gradual heating, whereas burning cigarettes creates potent smoke.

Is heating tobacco the same as vaping?

Vape kits atomise e-liquids, turning them from liquid state to vapour. Heated tobacco products heat real tobacco at a specific temperature to prevent burning. Therefore, vaping and heat-not-burn are not the same, although they're both effective ways to wean yourself off smoking.

Videos on Heated Tobacco

IQOS ILUMA | Beginner's Guide

In this IQOS ILUMA unboxing and set-up video, you'll learn everything you need about this new heat-not-burn device! Using the new Terea sticks ...

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What is Heated Tobacco? | The ultimate Guide

We take you through what Heated Tobacco is, from IQOS ILUMA to Ploom X and the differences. This guide will help anyone looking to move to Heated Tobacco ...

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IQOS ILUMA ONE | Beginner's Guide - How to get started with IQOS ILUMA ONE

In this IQOS ILUMA ONE unboxing and set-up video, you'll learn everything you need about this new heat-not-burn device! Using the new Terea sticks ...

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IQOS 3 Duo | Beginner's Guide - How to get started with IQOS 3 Duo

A Beginners Guide for the IQOS 3 Duo. In this video, you'll be informed on what's included in your IQOS kit, how to set it up, and how to maintain the device ...

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Ploom X | The Ultimate Beginners Guide To The Ploom X

We unveil the secrets of the Ploom X: The Ultimate Guide for Beginners! This guide is perfect for beginners who are new ...

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Buying Guides on Heated Tobacco

What is Heated Tobacco? Understanding the Hype

People are always looking for less harmful alternatives to smoking - that's where heat-not-burn products come in. They delive...

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IQOS ILUMA: User Guide & FAQs

IQOS ILUMA is a brand new generation of heated tobacco devices. With a gradual rollout worldwide, more and more people are co...

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A Beginner's Guide: How To Use The Ploom X

What is the Ploom X?Acquired by the JTI Group, Ploom has been working towards creating a 'modern heated tobacco device that...

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Your Guide To HEETS: Questions and Answers

HEETS are tobacco sticks used with IQOS devices. IQOS joined the UK market in 2016, and by 2019 was one of the top-selling sm...

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How To Use Your IQOS: A Beginners Guide

The IQOS device is a smoking alternative that heats real tobacco for a familiar experience without 95% of the harmful chemica...

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