Why the Tobacco Products Directive Can’t Stop The £1 E-Liquid Market
As most people are already aware, the Tobacco Products Directive (TPD) came into effect during May of this year. While everyone in the industry was apprehensive of the damage it could have caused, it’s still quite unclear as to what the fallout will be. Recent statistics suggest that the global electronic cigarette market is set to reach over £34.2 billion within the next seven years, rising from £4.7 billion in 2016. It’s difficult to imagine that that the UK’s electronic cigarette market is going to shrink anytime soon, even with the TPD changing the game. We predict that these new market regulations will have little long-term effect on electronic cigarette trends, but we’ll have to wait and see. One area in particular that was estimated to be greatly disrupted by the TPD was the £1 e-liquid market. Because of the cost of registering every flavour of £1 e-liquid with the Medicines and Healthcare products Regulatory Agency (MHRA), the profit margin would be reduced and make these successful products a non-viable business. However, it seems that because of their popularity, brands like 88Vape have weathered the storm and are still producing their much-loved £1 e-liquid range.