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Stoptober: A Change in E-Cigarette Reputation?

The UK’s most popular anti-smoking campaign has used an e-cigarette in its anti-smoking ad. Does this signal a change of attitude towards the vaping industry?
While fierce debate still rages on about the health impacts of e-cigarettes, an unexpected surprise has dropped onto our TV screens in the shape of Quit Smoking’s Stoptober advert. In the advert, a man is seen vaping with a box mod e-cigarette. This may confuse some of those who aren’t clued up on e-cigs and even seem to oppose the views of various governments. However, when looking at this year's smoking statistics, it becomes far clearer why this decision has been made. With nearly 20% of ex-smokers quitting with the help of c-cigs and with e-cigs considered 95% safer than regular cigarettes, it’s clear that many are seeing the benefits of using them to quit smoking.