Which Are The Best E-Liquids, E-Juices and Vape Juices of 2017? Reviewed

best e-liquids, e-juices and vape juices of 2017

Here is the decisive list of the best e-liquids available in 2017. We’ve covered every variety under the sun and even included a special sub-oHm section for all you cloud-chasers. By following our advice and picking up these incredible e-juices from Electric Tobacconist, you’ll never be disappointed with your e-liquid flavour again!


Best Budget – 88 Vape – Rolling Leaf – £0.99/10ml – PG 80/VG 20

Best Gourmet – DIGBEYS – Bramble – £4.99/10ml – PG 40/VG 60

Best Fruit – VAPOURIZ – Black Cherry – £3.99/10ml – PG 80/VG 20

Best Tobacco – VIVID – Golden Tobacco – £4.99/10ml – PG 80/VG 20

Best Liquorice – Vapemate – Black Jack – £3.29/10ml – PG 50/VG 50

Best Sweets – VIP – Pear Drop – £3.95/10ml – PG 70/VG 30

Best Menthol – Tablites – Watermelon Ice Tea – £3.99/10ml – PG 65/VG 35

Best Soft Drink – Liberty Flights – Pink Lemonade – £4.99/10ml – PG 50/VG 50

Best Wild Card – Liberty Flights – Blue Crush – £4.99/10ml – PG 50/VG 50

Best Sub-Ohm Fruit – At Home Doe – 8:30pm – £4.99/10ml – PG 25/VG 75

Best Sub-Ohm Milkshake – Eco Vape – Honeycomb Milkshake – £9.99/30ml – VG 100

Best Sub-Ohm Cocktail – Ruby’s Originals – Blueberry Mojito – £4.99/10ml – PG 20/VG 80

Best Sub-Ohm Dessert – Dinner Lady – Cornflake Tart – £14.99/30ml – PG 30/VG 70


What is Actually in My E-Liquid?

Before we start, there are just a few bits of housekeeping to get out of the way. We’re going to explain exactly what’s in the e-juice (or e-liquid/vape juice) that you buy, as well as analysing the different compositions of e-juice, including their varied nicotine concentrations.

So what’s in each bottle of e-liquid? Usually, each batch contains 95% glycerin/glycol, then the other 5% contains water, nicotine and flavourings. The glycerin/glycol refers to either vegetable glycerin (VG) or propylene glycol (PG), which form the main body of the e-juice and create their different characteristics.

Vegetable glycerin is a natural, organically produced ingredient. It’s thicker, slower to become absorbed into your wick, turns into vapour at a lower temperature and produces large clouds of thicker vapour. Because of this, it is smoother in the mouth and doesn’t cause the same throat hit that higher PG e-juices do.

Propylene glycol, on the other hand, isn’t quite as viscous, produces stronger, hotter, less thick vapour, is quicker to wick and will give the user a sufficient throat hit that mimics traditional cigarettes. Because of this, it is more popular among those who a using e-cigarettes primarily as a tobacco cessation tool.

The PG/VG ratio should always be studied before purchasing any e-liquid. It is a strong indicator as to the intended use of this product and will help you in buying the right e-juice for the job. Anything with a PG between 40-80 will most likely be for regular clearomizers; for normal, hassle-free, everyday vaping. Higher VG content produces a thicker liquid. It is therefore advised that you use a different clearomizer/coil combination. Otherwise, your vape pen will struggle to wick properly. This considerably increases the chance of you getting a “dry hit”. Which is something all vapers loathe!

Another very important thing to remember is that some people are allergic to PG. If you have any allergic reactions while vaping, it is important to confirm this allergy with your doctor. Fortunately, there is a great range of maximum VG e-liquids, so this will not prevent you from enjoying yourself while you vape.

What Does the Nicotine Strength Refer To?

Since the Tobacco Products Directive came into effect, the maximum nicotine concentration (or nicotine strength) in e-liquids produced and sold within the EU is 20% (although many stop at 18%, as it’s easier to produce). To put this into perspective, previous to the TPD, 24% nicotine was the recommended dosage for regular tobacco smokers who were looking for a similar quantity of nicotine to what they had been smoking before. But don’t fear: an e-juice at 20% nicotine is more than substantial enough. With so many people using e-cigarettes as an aid to quit smoking, we wouldn’t want anyone getting cold feet.

It is important to remember the addictive nature of nicotine. If you have only ever been a light smoker, start with an e-liquid that has a lower nicotine content, 12% is a commonly used strength. Whereas if you were a heavy smoker, you’ll want to go for the 18-20% bracket. Many vapers try to reduce their nicotine dependencies by lowering the nicotine content in their e-juice over time. This is one of the great features of e-cigarettes; unlike tobacco smoking, where you have to smoke less to reduce your nicotine intake, e-cigarettes let you vape as often as you like, but with a lower or even nicotine free e-juice.

Now that we’ve established the essential components of our vape juices and gained some understanding of which is the right type for us, it’s time to get down to the fun part: flavour! Up next is our 13-category e-liquid roundup. Chosen based on flavour and “vapability”, these 13 e-liquids are amongst the best we’ve ever tried and very deserving of our praise. Putting this list together has been a lot of fun — and the thing that impressed us most was the number of UK producers at the top of their game. A special thank you and well done to them for keeping our industry progressing and innovating.

The first nine categories are regular e-juice, mostly for everyday use. Then, the last four are sub-oHm-only e-juice. We’ll introduce you to sub-oHm vaping once we reach their categories. For now, just enjoy thinking about all these amazing new flavours to try!

Which is the Best Budget E-Liquid of 2017?

No-one is making vape liquid in the UK like 88 Vape. Its approach is simple: the best possible quality at the lowest possible price. What it does well is concentrate on getting it right, rather than trying to impress with the largest range of flavours possible. Because of this, 88 Vape has created a product with an authentic and flavoursome taste.

One of the reasons 88 Vape is our favourite budget e-liquid is that it has complete control over its production line. From its purpose-built facility, 88 Vape’s qualified team ensures the highest standards are maintained for every bottle. It even has in-house biochemists to develop flavours. Maybe that’s why they taste so good!

Comprising mostly of traditional vape flavours, with a few originals too, the 88 Vape range leaves vapers in admiration. You just can’t get that level of quality at this price. It’s the clear winner of our Best Budget Vape Liquid title.

88 Vape E-Liquid Range

Photo Credits: www.clearance-king.co.uk

Which is the Best Gourmet E-Liquid?

Digby’s Juices take our top spot for Best Gourmet Vape Liquid, with its flavour Bramble. Digby’s offers something a bit different to the other “gourmet” brands — and that’s why we like them. Not going for the dessert or pure fruit approach favoured by many, Digby’s Juices has clearly invested a great deal of thought into its flavour profiles.

Bramble brings you all the flavours of the famous cocktail: gin, blackberry and cane sugar. It caught our eye and rightly so! The taste is genuine, not artificial and not too sweet. It’s a very grown-up e-juice. This is Digby’s Juices’ bread and butter — combinations you wouldn’t have thought of, but taste fantastic.

DIGBYS Stalker 10ml E-Liquid

We appreciate a brand that lets you choose from five nicotine strengths (including nicotine-free) as this means everyone is catered for. An extra special touch with Digby’s is its “cocktail bar” that offers interesting combination suggestions for its e-juices. So why not try a few flavours out at once? You can find them all on Electric Tobacconist’s Digby’s Juices section.

Which is the Best Fruit E-Juice?

Our Best Fruit Vape Liquid goes to Vapouriz, with its Black Cherry flavour. A global provider of e-cigarettes and vape liquid heavyweights, Vapouriz doesn’t need much of an introduction. From its UK-based laboratory, Vapouriz produces some of the finest e-juices available, with a huge variety in flavour and style.

VAPOURIZ Black Cherry 10ml E-Liquid

Its Black Cherry flavour really hits the spot. With the PG at 80%, this is quite a strong vape, rich in deep cherry tones. But it’s by no means overpowering; well balanced and smooth, it never ceases to impress us!

With more five-star reviews than any of Vapouriz’s other juices, it seems that Black Cherry is not only our choice, but it’s our customers’ favourite, too!

Which is the Best Tobacco E-Liquid 2017?

This is our favourite tobacco e-juice by a country mile. VIVID has been developing e-cigarette products for over 10 years now and this shows in its small, but perfectly formed range of vape liquids.

VIVID Golden Tobacco 10ml E-Liquid

Alongside this branding comes perfect execution — and the best tobacco-flavoured vape liquid in the UK. The attention to detail and the skill involved in this excellent reproduction of flavour have left many wondering why they didn’t start vaping sooner. Our customers often tell us that it tastes more like tobacco than traditional cigarettes and that they could never have believed how enjoyable it is to vape.

The 10ml bottle also comes in either 18mg or 11mg nicotine strengths, so you can move towards vaping with lower nicotine strengths without sacrificing your preferred tobacco taste.

Which is the Best Liquorice E-Juice?

This is a bit of a love-it-or-hate-it kind of category, but the Best Liquorice E-Liquid of 2017 has to go to Vapemate’s Black Jack flavour e-liquid. Not everyone here at Electric Tobacconist loves liquorice, so as we’re nice like that, they were exempt from tasting this particular product. For many of us, though, it was a great trip down memory lane; the familiar flavours of anise filling your mouth and perfuming the air.

VAPEMATE Black Jack 10ml E-Liquid

Black Jack’s were originally designed in the UK all the way back in the 1920s by a Mr Trebor Bassett. With their unmistakable liquorice flavour and tongue staining goodness, they were immensely popular. Having fallen out of fashion, the UK’s blossoming vape industry has returned them to their former glory — only this time, you vape them!

A standard 50/50 PG/VG split and nicotine strengths of 18mg, 12mg and 6mg, this e-liquid offers something for just about everyone. Vapemate has a wide range of flavours, including other retro confectionaries such as Cola Cubes, Lemon Sherbets, Wine Gums and the ever-classic Parma Violets.

Which is the Best Sweets E-Liquid?

Here’s our second old-school sweet flavour and one which had gone out of fashion in a big way. It feels like pear drops have been around since before most of us were born. But like all good things, they come back around eventually. That is why we are really happy to choose VIP’s Pear Drop e-liquid as our winner of the Best Sweets E-Liquid of 2017.

VIP E CIG Pear Drop 10ml E-Liquid

VIP had, until recently, been a leading producer of quality e-cigarettes and e-liquids within the UK. This pear drop e-juice is a really great day-to-day vape; with a PG/VG ratio of 70/30, it has a full flavour and strong throat hit. In light of recent circumstances, we really hope that VIP get back on their feet and are able to continue to develop excellent vaping products in the future.

Which is the Best Menthol E-Juice?

During a recent trip to America, I tried a flavour of fruit juice I’d never seen before: Watermelon, lemonade and jalapeno chilli. I liked it so much I’ve become obsessed with anything watermelon flavoured. Unfortunately, not everything I’ve tried since has excited me in the same way as that fruit juice did. My quest to find a quality watermelon flavoured e-liquid had begun. Luckily, TABlites Watermelon Ice was one of the first I tried.

TABLITES Watermelon Ice E-Liquid 10ml

It’s fairly clear to see, then, who the winner of the Best Menthol E-Liquid of 2017 is. This menthol e-juice is easily the best I’ve tried, with just the right amount of refreshment and not too heavy on the menthol. The watermelon is balanced brilliantly with the mint to create an e-liquid that you just won’t want to stop vaping. At PG/VG 65/35 you really won’t have to, this e-juice is suitable for all regular vape pens so there’s no fiddling about with sub-oHms. Vaped at a regular pace,10 ml of this e-liquid can easily keep you going throughout the day.

TABlites has one of the most extensive ranges of quality e-juice flavours at Electric Tobacconist. With 36 different options to choose from, you could spend months trying each flavour individually. From classic desserts like a Cherry Bakewell to fruit juices or even Havana’s famous Cuban Cigar, you’re really spoilt for choice with TABlites’ e-liquids.

Which is the Best Soft Drink E-Liquid?

It’s summertime at last, so what better way to enjoy it than with the refreshing taste of pink lemonade? Liberty Flights mixes lemonade with strawberries and raspberries to produce the winner of the Best Soft Drink E-Liquid of 2017 award: Pink Lemonade XO. We’re just grateful they don’t use these recipes for pink lemonade from the 19th century.

Liberty Flights is definitely at the peak of the e-liquid production game. At £4.99 for a 10ml bottle, this really is a top-end product range. Using the highest quality, pharmaceutical grade ingredients only, Liberty Flights delivers on safety and excellence. At PG/VG 50/50, this product aims to appeal to any type of vaper and will produce good clouds, but also great taste.

For anyone looking to take their vaping experience to the next level, we’d highly recommend investing in the Liberty Flights XO range. With over 20 flavours, you’re spoilt for choice. Once you’ve found your favouritem we’ve no doubt you’ll never turn back.

Which is the Best Wild Card E-Juice?

The Best Wild Card E-Liquid of 2017, you say? We just felt that this flavour couldn’t be placed in any of the other categories, so we gave it one of its own! It’s Liberty Flights once again with its Blue Crush XO e-juice. Why is this a wild card, then, and not in any of the other categories? Well, it’s because of the inclusion of one ingredient: eucalyptus.

LIBERTY FLIGHTS XO E-Liquid Pink Lemonade 10ml

The Blue Crush XO e-liquid contains blueberries, raspberries, menthol and eucalyptus. Eucalyptus has a spicy aroma similar to a combination of mint and liquorice and really helps to produce a great-tasting e-juice. Honestly, we’ve never tried an e-liquid that has the same flavour profile as Blue Crush XO does.

What is Sub-oHm Vaping?

We fully expect some people to skip this part and head straight for the e-juice reviews. But we so often hear people ask about sub-oHm vaping like it’s a strange and mysterious thing, so we’d like to clue a few people up on just how easy it is to do.

Box mods and sub-oHm vaping are a lot more straightforward in 2017. Advances in technology since 2010 have enabled sub-oHming to become commonplace. A wide range of ready-to-vape mods are available over the counter, with very little specific knowledge required to use them effectively. Nonetheless, you want to be able to explain why it is that your new sub-oHm vape pen is capable of producing all that vapour.

The primary function of sub-oHm vaping is to produce larger clouds of vapour. To do this, we have to increase the power to our coil. The more power going through the coil, the more vapour it can produce. However, if we continue to add more power, the coil will eventually get too hot and burn our vapour (not good!). To prevent this, we do two things: reduce the resistance of the coil and increase the airflow to help cool the coil.

Lowering the resistance works much like increasing the space in which the electrons can move. For example, if you doubled the thickness of a wire, twice as many electrons could pass through than in the original wire. Essentially, you’ve halved the resistance — hence the name sub-oHm vaping, because the resistance of the coil is below one oHm. This lower resistance combined with increased battery power and more airflow helps to produce more vapour.

Sub-oHm vaping also gives you more control over your vaping experience. Most modern devices will come with variable wattage and variable airflow options. As explained above, increased wattage will apply more power to your coil with the intention of creating more vapour. But it’s not quite as straightforward as that. Don’t just ramp up your Watts straight away; get used to how your coil works at various degrees of power (the same goes for airflow). Start low, where you have more control, then increase the power/airflow until you’re happy with your vape. It’s no good producing huge clouds if they taste a bit burnt, or you empty your tank in seconds.

It’s important to remember that box mods and sub-oHm tanks are often the best-made vaping devices available. Because of this, the quality of the vaping experience can be greater, regardless of how much vapour you are trying to create. Also worth noting is that sub-oHm vaping does use more e-liquid, often using larger wicks to absorb more vapour, plus more power for longer tokes. So don’t be surprised if you find yourself getting through your e-juice faster than usual.

So there you have it: a brief guide to sub-oHm vaping. We hope it helps you to understand our four sub-oHm-only e-liquid categories that little bit better! If you haven’t tried sub-oHm vaping yet, you really should. It’s great fun and brings so much more choice to the table.

Which is the Best Sub-oHm Fruit E-Juice of 2017?

Starting off our Best Sub-oHm Vape Liquid selection is the Fruit Flavour winner. This goes to the prestigious Leeds-based manufacturers, The Yorkshire Vaper. At Home Doe is the team’s new offshoot flavour range, with less focus on puddings and more on big fruity flavours. Our choice, 8.30pm, can only be described as a tangy fruit salad. With dragon fruit, passion fruit, grapefruit and peach, this e-juice is packed full of flavour.

AT HOME DOE 8:30PM 10ml E-Liquid

This is what sub-oHm vaping is about and this e-liquid really doesn’t disappoint. We’re very excited that At Home Doe has been brought to the UK market; we need more quality fruit flavoured liquids just like this. Our Best Sub-oHm E-Liquid categories still include the sweeter, dessert-based e-juices, but it’s always good to have a few fresher, lighter e-juices around, too.

Which is the Best Sub-oHm Milkshake E-Liquid?

And the winner is… Eco Vape Honeycomb Milkshake! Let’s be honest, honeycomb milkshake sounds outrageously good. Fortunately, this vape juice really hits the spot, slightly bitter from the caramel, then the well-known flavours of chocolate milkshake coming through afterwards. We’re proud to stock yet another UK-based e-juice producer, this time hailing from Nottingham. With the success of its range of e-liquids and a well-run high street vape store, Eco Vape has managed to expand to other parts of Nottinghamshire, too.

ECO VAPE Drip Juice Honeycomb Milkshake 30ml

At £9.99 for three 10ml bottles, this is a very competitively priced e-liquid. Many 100% VG juices cost around £4.99. We also really love the packaging and the fact that Eco Vape dedicates itself to making the only pure milkshake flavour range. Having tried them all, the team here at Electric Tobacconist voted Honeycomb Milkshake as the most popular flavour. However, we also loved the Marathon Milkshake and Banana Milkshake (not one bit synthetic!) flavours, too.

As this is a 100% VG e-juice, special care must be taken. This will only work in a sub-oHm tank and you may need to pay extra attention to the wicking process. This e-liquid is thicker, so the wicking material therefore takes more time to absorb it. To avoid dry hits, this e-juice is not recommended for people who chain vape. Instead, it should be used for deep, intense hits of honeycomb milkshake goodness.

Which is the Best Sub-oHm Cocktail E-Liquid?

The Best Sub-oHm Cocktail E-Liquid of 2017 had to go to Ruby’s Originals. Its Vera’s Blueberry Mojito e-juice is classy and original. We were originally attracted to this particular e-liquid because it really sounded like a cocktail we’d love to try. A classic mojito is a little bit sour from all that lime juice, but with the addition of blueberries, it balances out perfectly. We liked this flavour so much that we actually made the cocktail ourselves! Unfortunately, without Ruby’s Originals’ recipe, we fell short of the excellent flavour that director Sophie Cliffe managed to pack into her e-juice.

RUBY'S ORIGINALS Vera’s Blueberry Mojito 10ml E-Liquid

Sophie believes in the rigorous testing of her products, with hand-designed labels picturing six different pin-up models, for six different flavours, Ruby’s Originals focuses on quality, not quantity. Still competitively priced at £4.99, this is definitely a high-end e-liquid, but it’s also one of the best we’ve tried — and we’ve tried a lot of vape juice!

The flavour profile isn’t overpowering or too sweet, so we’d definitely recommend it as your day-to-day sub-oHm e-liquid. With a PG/VG ratio of 20/80, you don’t have to worry about wicking issues, as this e-juice will vape comfortably with any sub-oHm tank/coil combo. Yet again, we have another bespoke e-liquid designed and manufactured within the UK. Adding further to the healthy, versatile growth of the UK’s vaping industry. It’s really quite impressive.

Which is the Best Sub-Ohm Dessert E-Liquid?

You can’t start a dessert e-liquid competition without the team at Dinner Lady. Its range of old school desserts/baked goods e-liquid flavours is exceptional. Our customers really love the Lemon Tart, with classic flavours of sharp lemon curd, buttery pastry and sweet fluffy meringue. However, we couldn’t get over the nostalgia of the Cornflake Tart E-Liquid. This used to be served as a pudding when we were kids and ate school dinners. It’s been years since we last tasted this delicious pud, Dinner Lady has really nailed the flavours of crispy cornflakes steeped in syrup and jam.

DINNER LADY Cornflake Tart E-Liquid

Those of our team who are old enough to have eaten this in school were extremely excited about trying this sub-oHm e-liquid. Cries of “I haven’t tasted one of those in years” could be heard across the office. One team member even had a story of an old bakery deep in the suburbs of Bristol, where he had once found cornflake slices being served and had promptly bought four… Unfortunately, that bakery closed down, but now he can relive it through the wonders of vaping!

Don’t be put off by the £14.99 price tag; this multipack of three 10ml bottles won’t disappoint. We guarantee you’ll enjoy every last drop of this juice. A slightly higher PG/VG ratio here at 30/70 serves to really hit those flavours home. It’s rich and powerful, but also smooth and enjoyable to vape. Suitable for everyday use, you’ll have everyone wondering how your new e-liquid smells that good.

The Best Sub-Ohm E-Liquid of 2017

We’d love to get everyone to enjoy a sub-oHm vape, so we hope our list of great sub-oHm flavours helps you get your head around everything. It’s not just about making huge plumes of vapour; there’s often a lot more choice involved in sub-oHming. Current box mods offer a wealth of technology to help you personalise your vape experience. Because of the larger batteries in a vape mod, you get to enjoy the benefits of temperature control, adjustable wattage, better build quality and extra customisation. Ultimately, sub-oHm vaping is about being about to choose exactly how you want to vape, but you get a better flavour and quality of vape, too.

While it might seem like an overly technical style of vaping, you’d be surprised by how straightforward it can be. The Innokin Cool Fire 4 is a leading model of box mods, filled with the quality components and excellent batteries, you can enjoy its fantastic vape quality all day long. While they may require a slightly larger investment, we’ve found their better build quality means they last longer than regular e-cigarettes.

INNOKIN Cool Fire 4 TC 100w Box Mod Kit

We realise not everyone wants to sub-oHm vape 24/7, but there’s a solution to that, too. To attach the tank to the mod itself, you must screw it on. Most mods use a 510 threaded connection, so if you make sure both your box mod and your tank are 510 compatible, you can attach a tank that uses higher-resistance coils. Just remember to use a lower wattage if you’re using a coil with higher resistance and not to use sub-oHm e-liquid, else your coil won’t last very long!

With an absolutely massive selection of vape liquid in the UK, find your favourite flavour at Electric Tobacconist today — with free delivery over £10!



  • I have been using 88 Vape for a long time. its good!

  • alice macaulay

    i used premier oils at first called gummcci and pen 2yrs ago never look back thencwdnt on to 88vape and just as good and easier to get i smoked over 40 yrs icstopped 2 11 2015 never had another cig since but these vape shops should be monitered as coils vary price from £2.50 each to 5 £6.00 hatevto have to go outside with cigeretts smokers to use my ecig thats wrong there is no dangerours fujes from them my health has improved hatecsmell smoke now my home smells nice would never go back but know goverment not happy missing out tax £3.000 year maybe more just wish doctors would come off fence and say tgey are safer than smoking thanks to gummicci for saving me

  • Great Site, Continue the beneficial work. Thank you!

  • Declan

    Best Menthol? Vapour2 Bold Leaf Menthol E-Juice – the best eliquid I’ve ever tried. Strength 2,4% (I know I know… I’m trying to get to 1,2%). Tobacco undertones make this flavor unique. It’s a pleasure to smoke it. You feel fresh but it still satisfies your „tobacco hunger“.